#2: Invite your followers into a conversation. Do you struggle with figuring out what to post on your church’s social media channels? Maybe you’re the church’s marketing director, volunteer social media manager, or even the senior pastor wearing yet another hat, and every time you sit down to create a…

And how I kicked it to the curb. When I realized I had a problem Early in 2020, pre-pandemic, I decided to pick up more freelance work. The plan was to expand my skillset and portfolio, and eventually go into business for myself. I had been in marketing and communications for over a decade, working mostly with…

And what I learned about life along the way. It feels kinda cliché to say that life is a lot like riding a bike, but I guess in the case of navigating the challenges life throws before us, it can be. But this isn’t a “getting back up when you…

It’s all about persistence. There’s an ancient parable of an old widow who asks a judge for justice against her adversary. But he’s a stubborn judge (like many men are) and tells her no. So she goes back. Again. And again. And again. Eventually, he relents, saying, “because this widow…

If you diversify your reach, you’ll multiply your impact. — Content marketing takes on many forms because the value you’re providing for your customers can be delivered across multiple mediums (← an obvious statement). What platforms should you use to connect with your target audiences? See below for a list of nine (9) different types of content marketing mediums to…

Hustle culture is selling you a lie. In fact, busyness is a distraction that tears you apart from the value of who you genuinely are as a human being. And I, for one, am tired of being busy. Look, I know this has nothing to do with email marketing or…

If you’re a digital marketer, a content writer, or any other type of communications professional, then you have probably heard of a content calendar! Whether you’re using a platform like CoSchedule, HubSpot, Airtable, GSuite, or even a traditional notebook, a content calendar is a sure-fire way to take the reins…

Do you know the secret to motivation, to gaining momentum in your life, business, or craft? Consistency. It’s true for any athlete, prolific writer, musician, woodworker, and even small business owner. If you want to make progress toward your goals, then you have to be consistent. The Tale of the Unexpected, Talented (and Handsome) Musician Growing up, I was…

Empathy is a copywriting superpower. It’s caught, not taught. And it’s caught by intentionally spending time with other people. Never forget there is another human on the other side of the words you write. Human beings aren’t algorithms. We’re a unique combination of fears, worries, hopes, dreams, and perspectives on the world. So if you’re feeling stuck on how to communicate to a particular audience, go spend time with those people.