Legs and feet of an athlete running down a road in a green park surrounded by trees.
Image by Daniel Reche from Pixabay

If you’re anything like me, you tend to be destructively ambitious.

When it comes to setting your sights on what you want to achieve, you set unrealistic expectations for yourself in a short period of time. …


#2: Invite your followers into a conversation.

Girl holding her smartphone in her hands next to a cup of coffee.
Image by MarieXMartin from Pixabay

Do you struggle with figuring out what to post on your church’s social media channels?

Maybe you’re the church’s marketing director, volunteer social media manager, or even the senior pastor wearing yet another hat, and every time you sit down to create a…


And how I kicked it to the curb.

A small girl dressed as Wonder Woman, sitting on a curb, surrounded by adults (legs only), and eating ice cream.
A little girl looking the way I used to feel. Image by StockSnap from Pixabay

When I realized I had a problem

Early in 2020, pre-pandemic, I decided to pick up more freelance work. The plan was to expand my skillset and portfolio, and eventually go into business for myself.

I had been in marketing and communications for over a decade, working mostly with…


And what I learned about life along the way.

Man riding vintage bike down the city street.
Image by Free-Photos from Pixabay

It feels kinda cliché to say that life is a lot like riding a bike, but I guess in the case of navigating the challenges life throws before us, it can be.

But this isn’t a “getting back up when you…


It’s all about persistence.

woman running through forest of trees at sunrise.
Image by StockSnap from Pixabay

There’s an ancient parable of an old widow who asks a judge for justice against her adversary.

But he’s a stubborn judge (like many men are) and tells her no.

So she goes back.
Again.
And again.
And again.

Eventually, he relents, saying, “because this widow…


Student types on a laptop computer sitting on a desk. A cup of coffee and notebook sit to her left. Mobile phone on the right
Image by StartupStockPhotos from Pixabay

Content marketing takes on many forms because the value you’re providing for your customers can be delivered across multiple mediums (← an obvious statement).

What platforms should you use to connect with your target audiences?

See below for a list of nine (9) different types of content marketing mediums to…


Hustle culture is selling you a lie.

A busy blurry crowd of people climbing a massive flight of stairs.

In fact, busyness is a distraction that tears you apart from the value of who you genuinely are as a human being.

And I, for one, am tired of being busy.

Look, I know this has nothing to do with email marketing or…


A desktop with a computer keyboard, notepad and pen, and iPad with the calendar pulled up on the screen.

If you’re a digital marketer, a content writer, or any other type of communications professional, then you have probably heard of a content calendar!

Whether you’re using a platform like CoSchedule, HubSpot, Airtable, GSuite, or even a traditional notebook, a content calendar is a sure-fire way to take the reins…


A man dressed in a blue suit wearing red glasses with his chin on his wrists, staring defeatedly at an open laptop.
Photo by Andrea Piacquadio from Pexels

Do you know the secret to motivation, to gaining momentum in your life, business, or craft?

Consistency.

It’s true for any athlete, prolific writer, musician, woodworker, and even small business owner.

If you want to make progress toward your goals, then you have to be consistent.

The Tale of the Unexpected, Talented (and Handsome) Musician

Growing up, I was…

Matt Snyder

Writer, marketer, expert folder of the fitted sheet. Leader of this movement for kindness: https://copywritercreative.com/kindness

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