The Most Overlooked Copywriting Superpower

Black and white photo of a crowd at part of a peaceful racial justice protest.
Photo by Kelly Lacy from Pexels

Empathy is a copywriting superpower.

It’s caught, not taught.
And it’s caught by intentionally spending time with other people.

Never forget there is another human on the other side of the words you write.

Human beings aren’t algorithms. We’re a unique combination of fears, worries, hopes, dreams, and perspectives…