If you’re anything like me, you tend to be destructively ambitious.
When it comes to setting your sights on what you want to achieve, you set unrealistic expectations for yourself in a short period of time. Instead of knocking your goals out of the park, you struggle to make any forward progress.
And then, when you fail, you sulk.
Curled up in a ball on the couch, you compare yourself to others who started at the same time as you and wonder where you went wrong. Then instead of taking your therapist’s advice, you determine you’re a complete and utter…
#2: Invite your followers into a conversation.
Do you struggle with figuring out what to post on your church’s social media channels?
Maybe you’re the church’s marketing director, volunteer social media manager, or even the senior pastor wearing yet another hat, and every time you sit down to create a Facebook post, you freeze up.
You think to yourself: Am I really doing this right? How should I REALLY be using these platforms to connect with my congregation?
The short answer is: YES.
Here are 5 tips to help you get the most out of your church social media strategy:
And how I kicked it to the curb.
Early in 2020, pre-pandemic, I decided to pick up more freelance work. The plan was to expand my skillset and portfolio, and eventually go into business for myself.
I had been in marketing and communications for over a decade, working mostly with nonprofits and smaller organizations. In that time, I became well-versed in digital communications and discovered a knack for email marketing, content marketing, and writing in general. …
And what I learned about life along the way.
It feels kinda cliché to say that life is a lot like riding a bike, but I guess in the case of navigating the challenges life throws before us, it can be.
But this isn’t a “getting back up when you fall down” or “magically remembering how to do something after years of not doing it” story.
It’s about something else entirely.
It was a cool spring morning, the kind that gently kisses your face and makes you eager for summer. The sun’s early rays were peeking over the horizon, greeting…
It’s all about persistence.
There’s an ancient parable of an old widow who asks a judge for justice against her adversary.
But he’s a stubborn judge (like many men are) and tells her no.
So she goes back.
Eventually, he relents, saying, “because this widow keeps bothering me, I will see that she gets justice so that she won’t eventually come back!”
Notice, the persistent widow gets justice.
The persistent widow.
Not the hopeful widow, passive-aggressive widow, the woe-is-me widow, or the widow who sits around and waits for her “break.”
So what’s the lesson…
Content marketing takes on many forms because the value you’re providing for your customers can be delivered across multiple mediums (← an obvious statement).
What platforms should you use to connect with your target audiences?
See below for a list of nine (9) different types of content marketing mediums to consider folding into your online strategy:
Maintaining a blog is one of the most accessible types of content marketing out there, especially for beginners. …
Hustle culture is selling you a lie.
In fact, busyness is a distraction that tears you apart from the value of who you genuinely are as a human being.
And I, for one, am tired of being busy.
Look, I know this has nothing to do with email marketing or content marketing. It has to do with life. Sometimes you need to press “pause” on some things so you can focus on the other things that matter.
Have you ever heard of “hustle culture”?
Its popularity is prominent with millennials, and in my opinion, is built on an obsession with…
If you’re a digital marketer, a content writer, or any other type of communications professional, then you have probably heard of a content calendar!
Whether you’re using a platform like CoSchedule, HubSpot, Airtable, GSuite, or even a traditional notebook, a content calendar is a sure-fire way to take the reins on your content marketing strategy.
A content calendar is basically anything you use to plan, schedule, manage, organize, and create online content. This includes content for editorial blogs, social media channels, YouTube videos, and more.
Content calendars come in a variety of different formats too.
As mentioned above, sometimes you’ll…
Do you know the secret to motivation, to gaining momentum in your life, business, or craft?
It’s true for any athlete, prolific writer, musician, woodworker, and even small business owner.
If you want to make progress toward your goals, then you have to be consistent.
Growing up, I was super involved in music. I picked up the trombone in the 4th grade and never looked back.
While I started out barely able to push air through the horn, by the time I graduated high school, I sat as the principal trombonist in state orchestras, bands, and regional ensembles. …