You’ll be dancing at the finish line in no time

Legs and feet of an athlete running down a road in a green park surrounded by trees.
Legs and feet of an athlete running down a road in a green park surrounded by trees.

If you’re anything like me, you tend to be destructively ambitious.

When it comes to setting your sights on what you want to achieve, you set unrealistic expectations for yourself in a short period of time. Instead of knocking your goals out of the park, you struggle to make any forward progress.

And then, when you fail, you sulk.

Curled up in a ball on the couch, you compare yourself to others who started at the same time as you and wonder where you went wrong. Then instead of taking your therapist’s advice, you determine you’re a complete and utter…


#2: Invite your followers into a conversation.

Girl holding her smartphone in her hands next to a cup of coffee.
Girl holding her smartphone in her hands next to a cup of coffee.

Do you struggle with figuring out what to post on your church’s social media channels?

Maybe you’re the church’s marketing director, volunteer social media manager, or even the senior pastor wearing yet another hat, and every time you sit down to create a Facebook post, you freeze up.

You think to yourself: Am I really doing this right? How should I REALLY be using these platforms to connect with my congregation?

The short answer is: YES.

Here are 5 tips to help you get the most out of your church social media strategy:

1. Listen to your audience


And how I kicked it to the curb.

A small girl dressed as Wonder Woman, sitting on a curb, surrounded by adults (legs only), and eating ice cream.
A small girl dressed as Wonder Woman, sitting on a curb, surrounded by adults (legs only), and eating ice cream.

When I realized I had a problem

Early in 2020, pre-pandemic, I decided to pick up more freelance work. The plan was to expand my skillset and portfolio, and eventually go into business for myself.

I had been in marketing and communications for over a decade, working mostly with nonprofits and smaller organizations. In that time, I became well-versed in digital communications and discovered a knack for email marketing, content marketing, and writing in general. …


And what I learned about life along the way.

Man riding vintage bike down the city street.
Man riding vintage bike down the city street.

It feels kinda cliché to say that life is a lot like riding a bike, but I guess in the case of navigating the challenges life throws before us, it can be.

But this isn’t a “getting back up when you fall down” or “magically remembering how to do something after years of not doing it” story.

It’s about something else entirely.

The day I biking broke my will.

It was a cool spring morning, the kind that gently kisses your face and makes you eager for summer. The sun’s early rays were peeking over the horizon, greeting…


It’s all about persistence.

woman running through forest of trees at sunrise.
woman running through forest of trees at sunrise.

There’s an ancient parable of an old widow who asks a judge for justice against her adversary.

But he’s a stubborn judge (like many men are) and tells her no.

So she goes back.
Again.
And again.
And again.

Eventually, he relents, saying, “because this widow keeps bothering me, I will see that she gets justice so that she won’t eventually come back!”

Notice, the persistent widow gets justice.
The persistent widow.

Not the hopeful widow, passive-aggressive widow, the woe-is-me widow, or the widow who sits around and waits for her “break.”

So what’s the lesson…


If you diversify your reach, you’ll multiply your impact.

Student types on a laptop computer sitting on a desk. A cup of coffee and notebook sit to her left. Mobile phone on the right
Student types on a laptop computer sitting on a desk. A cup of coffee and notebook sit to her left. Mobile phone on the right

Content marketing takes on many forms because the value you’re providing for your customers can be delivered across multiple mediums (← an obvious statement).

What platforms should you use to connect with your target audiences?

See below for a list of nine (9) different types of content marketing mediums to consider folding into your online strategy:

  1. Blogs
  2. Articles
  3. Videos
  4. Podcasts
  5. Case Studies
  6. eBooks
  7. Webinars
  8. Email
  9. Social media

1. Blogs

Maintaining a blog is one of the most accessible types of content marketing out there, especially for beginners. …


Hustle culture is selling you a lie.

A busy blurry crowd of people climbing a massive flight of stairs.
A busy blurry crowd of people climbing a massive flight of stairs.

In fact, busyness is a distraction that tears you apart from the value of who you genuinely are as a human being.

And I, for one, am tired of being busy.

Look, I know this has nothing to do with email marketing or content marketing. It has to do with life. Sometimes you need to press “pause” on some things so you can focus on the other things that matter.

Hustle Culture is a Lie

Have you ever heard of “hustle culture”?

Its popularity is prominent with millennials, and in my opinion, is built on an obsession with…


A desktop with a computer keyboard, notepad and pen, and iPad with the calendar pulled up on the screen.
A desktop with a computer keyboard, notepad and pen, and iPad with the calendar pulled up on the screen.

If you’re a digital marketer, a content writer, or any other type of communications professional, then you have probably heard of a content calendar!

Whether you’re using a platform like CoSchedule, HubSpot, Airtable, GSuite, or even a traditional notebook, a content calendar is a sure-fire way to take the reins on your content marketing strategy.

What is a Content Calendar?

A content calendar is basically anything you use to plan, schedule, manage, organize, and create online content. This includes content for editorial blogs, social media channels, YouTube videos, and more.

Content calendars come in a variety of different formats too.

As mentioned above, sometimes you’ll…


A man dressed in a blue suit wearing red glasses with his chin on his wrists, staring defeatedly at an open laptop.
A man dressed in a blue suit wearing red glasses with his chin on his wrists, staring defeatedly at an open laptop.

Do you know the secret to motivation, to gaining momentum in your life, business, or craft?

Consistency.

It’s true for any athlete, prolific writer, musician, woodworker, and even small business owner.

If you want to make progress toward your goals, then you have to be consistent.

The Tale of the Unexpected, Talented (and Handsome) Musician

Growing up, I was super involved in music. I picked up the trombone in the 4th grade and never looked back.

While I started out barely able to push air through the horn, by the time I graduated high school, I sat as the principal trombonist in state orchestras, bands, and regional ensembles. …

Matt Snyder

Writer, marketer, expert folder of the fitted sheet. Leader of this movement for kindness: https://copywritercreative.com/kindness

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